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Brand crush

@goetheinstitut

#raw-substrate-clashcinematic rawness, stark contrast, institutional grit

High-build black spot UV printed directly over a raw, uncoated industrial board does exactly what this campaign edit does — it forces high polish to sit right next to subcultural grit. They leave the studio mechanics visible, letting the exposed process do the heavy lifting for an established institution.

The portable idea

We skip the standard matte lamination here and go straight to a heavy, unbleached kraft stock for the base. Then we drop your most refined brand asset over it in a high-build clear gloss. The friction between the rough hand-feel and the slick finish tells the story before they even read the copy.

spotted via @goetheinstitut

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For arts culture
Let the texture do the heavy lifting before they even read the date.
heavy unbleached kraft carries a sharp black screenprint with serious industrial weight the cork provides an unrefined base that makes a crisp blind deboss pop
For agency
We leave the structural mechanics visible because your process is exactly what they are buying.
raw timber grain provides the perfect unrefined canvas for a precision laser burn a thick, blocky stack of raw paper edges creates a brutalist desk object
For fashion
This is where you pull back on the pantones and let the weave of the substrate take over.
a mid-weight cotton canvas that holds a high-build screenprint with perfect tension the visible bamboo weave offers a deeply textured background for a stark, single-colour mark
For hospitality
Think about how the material ages on the table over a two-hour sitting.
unvarnished wood delivers a raw, tactile experience that grounds a highly refined menu heavy, unbleached cotton blend absorbs the environment while holding a sharp, dark screenprint

Three more from the studio

More moments worth a look.

Want something like these?

Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.

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