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Brand crush

@pantone

#colour-as-cultural-artifactheritage institutional, bold signature red, culturally grounded

The narrative arc here shifts a corporate brand guideline into a living artifact. They open with architectural history, pivot to the official Pantone validation, and linger on how that exact red lives in the community's daily rituals — making a corporate colour feel like a shared local asset.

The portable idea

When a brand hits a major milestone, the instinct is often to print a historical timeline. The smarter move is to claim a sensory detail and prove it already belongs to the community. You take the one colour your audience recognises, match it perfectly, and flood it across objects they actually use.

spotted via @pantone

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For finance
You can tell the story of your local impact without printing a single pie chart.
A smooth PU surface takes a blind deboss beautifully, letting a custom-matched brand colour do all the heavy lifting.A natural substrate that holds a heavy flood of your signature colour well, perfect for placing in local cafes you sponsor.
For arts culture
When the building itself is the icon, you pull that exact shade into the merchandise.
A heavy 450gsm canvas provides the ideal blank structure for a solid, edge-to-edge screen print of your gallery's signature tone.A simple, tactile format that turns your specific brand colour into a portable canvas for gallery visitors.
For hospitality
The sharpest venues make one sensory detail completely their own.
Full colour capability means you can match that exact pool tile hue, turning a standard towel into a walking billboard for your aesthetic.Glazed in your signature shade, these ceramics ensure the guest's morning coffee reinforces the venue's visual identity.
For real estate
Marking a precinct launch with a physical artifact gives the space immediate permanence.
A matte structural cylinder wrapped entirely in your precinct's accent tone turns a standard settlement gift into a branded sculpture.The quintessential handover object, ready to be paired with a heavy cardstock tag flooded in your architectural colour.

Three more from the studio

More moments worth a look.

Want something like these?

Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.

Ask Findie Brief our team