


Brand crush
@ten.10.design
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍



Brand crush
[ Naming + Branding Project ] NOLI — CDMX (Mexico)
Logo / Identidad / Colores / Tipografías / Texturas / Patterns
Prossimamente en Chicago 113, Esq Av. del Parque, Nápoles📍
More moments worth a look.

Someone clearly got tired of the standard 'make the logo bigger' feedback and decided to let a heavy sans-serif spill completely off the edges of the kraft stock. They have turned a standard paper bag into a typographic puzzle by letting the folds break the words, forcing the brain to pause and decode it.
Embedding a sharply milled gold monogram among vintage bone and resin dice signals effortless ownership of the leisure space. The strategic bet here is that a quiet, tactile intervention builds stronger brand recall than a high-contrast logo slap ever could.

The easiest way to bypass corporate polish is to hand the sharpie to a six-year-old and walk away. The contrast between a flood-coated, neatly folded yellow kraft sleeve and Jolene's wobbly lettering creates instant, unmanufactured charm.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.