Brand crush
@thebrandidentity
#radical-imperfectionkindergarten unscripted, solid primary colour, honest
The easiest way to bypass corporate polish is to hand the sharpie to a six-year-old and walk away. The contrast between a flood-coated, neatly folded yellow kraft sleeve and Jolene's wobbly lettering creates instant, unmanufactured charm.
The portable idea
If you want to cut through the noise of perfectly kerned typography, try treating a messy, unpolished scrawl with deadpan high-end production. Taking a childish doodle or a shaky handwritten note and printing it on a heavyweight, serious canvas forces a double take. It proves your brand is confident enough to let its guard down without making a big deal of it.
2026年5月20日spotted via @thebrandidentity
