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Brand crush

The

Identity by @loewe_perfumes

#high-low-material-clashtactile minimalism, primary colours, confident absurdity

There is a quiet confidence in taking a heritage luxury serif and stamping it into what looks like a bright yellow blob of Blu-Tack. They took an invisible product—a citrus scent—and gave it a tactile, almost childish weight that forces a second look.

The portable idea

If your logo usually sits on brushed steel or heavy card stock, try putting it on something slightly ridiculous. Stamping a serious corporate mark into a pliable, brightly coloured material strips away the stiffness and makes people want to pick it up. It proves you know you are not saving the world, which makes you infinitely more approachable.

2026年6月14日spotted via @loewe_perfumes

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For agency
Your strongest play to signal a different approach is to stop handing out the same brushed metal pens as the accountants.
Translates the tactile, fidget-friendly nature of the inspiration into an everyday tech accessory.Leans all the way into the raw, analog aesthetic, perfect for a studio wanting to signal unpretentious creativity.
For beauty
Deliver the feeling of the active ingredient before they even unscrew the cap.
A staple item that becomes a sensory statement when dyed in a single, aggressive primary colour.A functional gel format that mirrors the liquid nature of the serum, easily tinted to match the campaign palette.
For tech
Because your product lives entirely on a screen, your physical objects have to work twice as hard to be memorable.
Turns data storage into a chunky, tactile block that demands to be picked up.A massive slice of desktop real estate ready for a flood of solid, unapologetic brand colour.
For food bev
Match the unstructured energy of a pet-nat with objects that refuse to be delicate.
Removes the fragility from wine service, allowing for outdoor pours with a robust, unpretentious vessel.A heavy, solid metal object that provides excellent tactile feedback when opening a bottle.

Three more from the studio

More moments worth a look.

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