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olliecatton_designs

Identity by @thebrandidentitystore

#negative-space-wordmarkhigh-contrast vector, typographic wit, chartreuse and olive

Look at how the 'c' and 'a' physically merge in this frame to carve out a hidden shape in the negative space. It is a clever typographic trap that forces the eye to stop and solve the puzzle, making a static olive-on-chartreuse wordmark feel highly intentional.

The portable idea

Hiding a secondary image inside your typography is one of the smartest ways to hold a viewer's attention. Instead of dropping a logo next to a word, you force the letters to do double duty. We could easily translate this kind of puzzle into a custom die-cut or an embossed detail where the shadow reveals the trick.

2026年5月18日spotted via @thebrandidentitystore

Steal this for your brand world

Findie's translation of the move above into specific Sense2 products by industry. Pick the row that fits your brief — pricing is per piece at minimum order quantity.

For agency
Pitching a rebrand means showing how a clever wordmark translates to physical objects rather than just sitting on a slide.
a wide barrel is perfect for printing a continuous, interlocking typographic puzzle that spins in the hand cutting out the negative space entirely allows the light to cast the hidden shape on the wall
For arts culture
Gallery merch usually defaults to slapping a painting on a tote, but a typographic puzzle gets worn long after the exhibition ends.
a muted olive print on natural bamboo stock holds this kind of flat graphic beautifully without feeling synthetic dense threadwork turns a flat two-colour logo into a highly tactile badge
For tech
Software companies often struggle with physical branding because their product lives on a screen, making a tangible logo trick highly valuable.
moulding the exact negative space of your logo into a physical desk object makes the abstract tangible printing a high-contrast wordmark on the bamboo arm gives a subtle nod to the brand without reading as corporate swag
For retail
Bag drop moments are where a clever logo pays rent, turning a simple transaction into a walking conversation piece.
rough calico stock grounds a sharp, high-contrast chartreuse vector graphic perfectly replacing standard stamps with a punch-hole that slowly reveals the brand's hidden shape over multiple visits

Three more from the studio

More moments worth a look.

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olliecatton_designs · Sense2 Inspirations