Brand crush
Identity by @northlandscapes
Stop and brand. A wordmark like northlandscapes's — soft serifs, generous spacing, one quiet colour — does the heavy lifting before a single customer walks in. Identity by @northlandscapes. We've been thinking about it since.
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More moments worth a look.
Circular debossing on a brushed metallic cap forces physical interaction. Sinking the typography into the metal rather than printing on top signals permanence, while the curved layout means the user has to roll the object in their fingers to read it fully.
They have taken a rugged, utilitarian object and applied quiet, editorial typography to it. The heavy lifting is done by the contrast between the industrial hardware and the soft, tone-on-tone serif webbing.
The surface tension of water droplets clinging to the ribbed black cap and brushed metallic tube forces a visual bridge to the organic leaf above it. Generous negative space around that fine-serif wordmark lets the raw material and moisture do all the talking.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
