Brand crush
Identity by @branding.board
Branding for @barnesnaturals, an Australian wellness brand known for its premium Manuka honey products. by @ashbrennan Submit your work for a chance to be featured #brandingboard
More moments worth a look.
It is the weight and the typography doing the work here. By treating a keyring like a boutique hotel room key, using soft serifs and heavy metal finishes, they turn a piece of utility into a membership token.
Look closely at the precise Pantone match between the canvas awning, the heavy wool coat, and the paper carrier bag in motion. Owning a single, deeply saturated colour across totally different material textures builds more brand weight than plastering a logo on everything in sight.
Notice the heavy drape of that knitted textile spilling out of a rigid black frame. The quiet, generously spaced serif wordmark anchors the composition, letting the vibrant zig-zag pattern do the actual shouting.
Ask Findie for a quick conversation, or hand the brief to Susan and the team. Either works.
