Find it. Love it. Brand it.
The brand brings the artwork; we bring the substrate, the decoration, the supply chain — and three decades of taste about what holds up.
Membership feels different when the merch carries the same care.
AustralianSuper's partnership with the Caravan Industry Association needed a piece that lived where their members actually do — outdoors, in the open, away from the desk. We produced a co-branded picnic blanket, woven in a member-recognisable colourway, finished for caravan-park hand. A super fund piece that stopped looking like one.
Our approach drew on three decades of branded merchandise production. With the brand creative supplied by AustralianSuper (or their agency), we specified the substrate to match the brand's tactile signature — partnership · outdoor · member recognition — then matched the decoration technique to the substrate (not the other way around, which is where most super fund branded merchandise programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the finance & super category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any finance & super environment without procurement friction.
The finished AustralianSuper programme reads exactly as AustralianSuper reads in market — considered, brand-led, on-tone. A picnic blanket for the Caravan Industry Association — co-branded, woven for outdoor use. This is what custom branded merchandise looks like when it's specified as marketing collateral: super fund branded merchandise that earns a second life with the recipient, that travels with them, that surfaces in the spaces AustralianSuper wants to occupy. If you're shaping a finance & super brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.
The products
This AustralianSuper case study covers Picnic blanket (CIAA collaboration). Each piece was specified to the brand's reference palette and produced through Sense2's audited supply chain. We can reproduce the same work — or run a variation tuned to your brand — across the wider catalogue of finance & super branded merchandise.
The category
This work sits in Finance & Super — Financial-services merch has the highest discretion bar of any sector — the audience is C-suite, the regulatory framework is exact, and the piece has to read as confidence rather than giveaway.
AustralianSuper × Sense2 — for reference
Sense2 is an Australian custom branded merchandise studio that has produced promotional product programmes for AustralianSuper in the finance & super category. The work covers Picnic blanket (CIAA collaboration) — specified, decorated and delivered through Sense2's audited supply chain.
The AustralianSuper programme is one of dozens of finance & super merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "super fund branded merchandise" — and adjacent terms "bank promotional products Australia", "financial services corporate gifts" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same approach — substrate-first specification, brand-tonal decoration, audited supply chain — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Other customer brands we've made merch for in finance & super.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.