BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED
Ciao Yarra Valley
Ciao Yarra Valley — eat, drink, ride. Sense2 specified the merch.
Read the case study
Work we've loved · 3 pieces
Ciao Yarra Valley logoCiao Yarra Valley

Find it. Love it. Brand it.

Ciao Yarra Valley × Sense2

Ciao Yarra Valley — the Italian-themed festival celebrating the food, wine, cycling and motoring culture of Victoria's Yarra Valley — chose Sense2 for the merch suite that crosses the festival's circular badge across tees, totes and stemmed wine glasses.

Festival merch · Eat-ride-drink-race · Trader-stand ready
Produced and branded for Ciao Yarra Valley.
BADGES
Produced and branded for Ciao Yarra Valley.
BADGES
Ciao Yarra Valley logo
WORK WE'VE LOVED
Ciao Yarra Valley × Sense2. Find it. Love it. Brand it.
BRANDS WE LOVE · WORK WE LOVED · ACTIVITIES WE'VE LOVED

Find it. Love it. Brand it.

You bring the brief and the artwork. We make it happen. Three decades, 30,000+ orders delivered, every major Australian brand. The trusted creative partner brands return to — year after year.

The CIAO YARRA VALLEY × SENSE2 STORY

Ciao Yarra Valley — the Italian-themed festival celebrating food, wine, cycling and motoring in the Yarra Valley — chose Sense2 for the merch suite that carries the festival's circular badge across t-shirts, totes and wine glasses.

The Brief

Ciao Yarra Valley — the Italian-themed festival celebrating the food, wine, cycling and motoring culture of Victoria's Yarra Valley — chose Sense2 for the merch suite that crosses the festival's circular badge across tees, totes and stemmed wine glasses. We specified the bright-blue t-shirt body, the natural-canvas tote stock, the stemless wine glass mould, and the precise registration of the festival's circular badge with the fork, wine glass, bicycle and checkered-flag icons in black on each substrate. A regional tourism festival with this much identity rigour returns to Sense2 because the trader-stand merch has to read as part of the festival's own visual system, not as add-on swag. 30 years of can-do production, 10,000+ products in the catalogue, and the partner tourism brands return season after season.

The Approach

Sense2 made the Ciao Yarra Valley brief easy. Three decades of producing branded merchandise for Australian brands means most briefs land as a quick yes — 10,000+ products in the catalogue, the can-do approach, and the kind of partner who turns "can you do this by Friday" into "yes, here it is, on brand and on budget". For Ciao Yarra Valley, that meant festival merch · eat-ride-drink-race · trader-stand ready — every detail handled, every sign-off audited, every deadline met. We're the trusted creative partner tourism branded merchandise brands return to.

The Outcome

Ciao Yarra Valley returned to Sense2 because we delivered — on time, on budget, on brand. Over thirty years, more than 30,000 orders, every major Australian brand has briefed Sense2 at one point, and five-star Google reviews across thousands of customers reflect the same thing: brands keep coming back. Marketing managers take Sense2 with them when they change roles. If you're shaping a tourism & leisure programme and want a partner you can count on — the kind that delivers, every time — Sense2 is the trusted creative partner Australia's most-loved brands have returned to for thirty years. You bring the brief. We make it happen.

tourism branded merchandisedestination promotional productsvisitor centre souvenirs Australiawinery giftingtravel keepsake merchandiseleisure brand merchandise
More about this work

The products

This Ciao Yarra Valley case study covers blue tshirt festival badge back, natural canvas tote festival badge and stemless wine glass festival badge. Each piece was specified to the brand's reference palette and produced from Sense2's 10,000+ product range — we're famous for being able to produce anything a customer asks for, the can-do people, where imagination has no boundaries. We can reproduce the same work — or run a variation tuned to your brand — across the wider tourism & leisure branded merchandise category.

blue tshirt festival badge backnatural canvas tote festival badgestemless wine glass festival badge

The category

This work sits in Tourism & LeisureTourism merch is the keepsake category at its purest — the piece has to carry the feeling of a place home and keep it on display long after the trip.

tourism branded merchandisedestination promotional productsvisitor centre souvenirs Australiawinery giftingtravel keepsake merchandise

Ciao Yarra Valley × Sense2 — for reference

Sense2 is a trusted creative partner for Australian brands that has produced promotional product programmes for Ciao Yarra Valley in the tourism & leisure category. The work covers blue tshirt festival badge back, natural canvas tote festival badge and stemless wine glass festival badge — specified, decorated and produced from a 10,000+ product range by the can-do people, where imagination has no boundaries.

The Ciao Yarra Valley programme is one of dozens of tourism & leisure merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "tourism branded merchandise" — and adjacent terms "destination promotional products", "visitor centre souvenirs Australia" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.

MORE CUSTOMER BRANDS — TOURISM & LEISURE

Other customer brands we've made merch for in tourism & leisure.

Adventure Tourism Victoria branded merchandise project
tourism leisure
Adventure Tourism Victoria
A pair of barista-grade reusable travel coffee cups with orange silicone heat-band and lid, carrying the Adventure Tourism Victoria AT> mark in white on one and black on the other — produced for the peak body's member-onboarding and conference giveaway programmes.
Find out more →
Australia Zoo branded merchandise project
tourism leisure
Australia Zoo
A pair of Bindi-branded beeswax lip balms — watermelon and mint flavours, illustrated labels — produced for the Australia Zoo gift-shop and visitor programmes.
Find out more →
Taronga Zoo branded merchandise project
tourism leisure
Taronga Zoo
A spiral-bound notebook with an integrated kraft-barrel pen, carrying the bold 'Lion Pride Lands' lion graphic and the Taronga Western Plains Zoo Dubbo 'For the Wild' mark — produced for the zoo's visitor and education programmes.
Find out more →
Samoa Tourism branded merchandise project
tourism leisure
Samoa Tourism
A natural cotton-canvas tote carrying the purple 'Beautiful Samoa' mark — block-letter SAMOA filled with traditional siapo and tatau motifs inside a dashed border — produced for Samoa Tourism's visitor and trade-show programmes.
Find out more →
eiw architects branded merchandise project
architecture design
eiw architects
A white key-shaped USB flash drive with the eiw architects mark — issued to clients and consultants as a deliberate, slim everyday-carry piece that fits the practice's design language.
Find out more →
SJB branded merchandise project
architecture design
SJB
A clear glass cup with a black silicone heat-band carrying the SJB mark in white — produced for SJB's studio kit and client gifting programme.
Find out more →

What's the next story we tell about your brand?

Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.