Find it. Love it. Brand it.
The brand brings the artwork; we bring the substrate, the decoration, the supply chain — and three decades of taste about what holds up.
A community fundraiser, packaged with the same care as a luxury event.
Charity merch lives or dies by whether donors keep it. Jo's Big Day Out asked for a coaster their volunteers could hand over with confidence — printed full-colour, edge-finished, with the day's message in the centre. The kind of thing that ends up on the donor's office desk, doing recall work for the cause months later.
Our approach drew on three decades of branded merchandise production. With the brand creative supplied by Jo's Big Day Out (or their agency), we specified the substrate to match the brand's tactile signature — cause · donor recall · print-quality — then matched the decoration technique to the substrate (not the other way around, which is where most non-profit branded merchandise programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the non-profit & community category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any non-profit & community environment without procurement friction.
The finished Jo's Big Day Out programme reads exactly as Jo's Big Day Out reads in market — considered, brand-led, on-tone. A custom coaster for the Jo's Big Day Out fundraising programme — produced at print-quality, gifted on the day. This is what custom branded merchandise looks like when it's specified as marketing collateral: non-profit branded merchandise that earns a second life with the recipient, that travels with them, that surfaces in the spaces Jo's Big Day Out wants to occupy. If you're shaping a non-profit & community brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.
The products
This Jo's Big Day Out case study covers Jo's Big Day Out coaster. Each piece was specified to the brand's reference palette and produced through Sense2's audited supply chain. We can reproduce the same work — or run a variation tuned to your brand — across the wider catalogue of non-profit & community branded merchandise.
The category
This work sits in Non-profit & Community — Cause-led merch faces a different bar — every dollar has to pay back to the mission, and every piece has to do recall work months after the campaign closes.
Jo's Big Day Out × Sense2 — for reference
Sense2 is an Australian custom branded merchandise studio that has produced promotional product programmes for Jo's Big Day Out in the non-profit & community category. The work covers Jo's Big Day Out coaster — specified, decorated and delivered through Sense2's audited supply chain.
The Jo's Big Day Out programme is one of dozens of non-profit & community merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "non-profit branded merchandise" — and adjacent terms "charity promotional products", "community campaign merch Australia" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same approach — substrate-first specification, brand-tonal decoration, audited supply chain — works equally well for programmes in:
- Hospitality & BeverageBranded merchandise for hospitality, hotels, restaurants and beverage brands.
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
Other customer brands we've made merch for in non-profit & community.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.