Find it. Love it. Brand it.
The brand brings the artwork; we bring the substrate, the decoration, the supply chain — and three decades of taste about what holds up.
Branded where the sun lives — pool, patio, deck.
Bacardi's summer push needed a piece that lived where the brand actually drinks — beach, pool, deck. We supplied a programme of full-colour-printed cocktail umbrellas, deployed across the partner-bar network alongside branded display assets. Object hits the table the moment the cocktail does.
Our approach drew on three decades of branded merchandise production. With the brand creative supplied by Bacardi (or their agency), we specified the substrate to match the brand's tactile signature — hospitality · seasonal · on-premise — then matched the decoration technique to the substrate (not the other way around, which is where most promotional merchandise hospitality programmes go wrong). Print colours were proofed to the brand's reference palette. Packaging was specified in parallel with the product itself, because in the hospitality & beverage category the unboxing IS the brand encounter. Every component was sourced through Sense2's audited supply chain so the programme could ship into any hospitality & beverage environment without procurement friction.
The finished Bacardi programme reads exactly as Bacardi reads in market — considered, brand-led, on-tone. Cocktail umbrellas and pool-side branded display assets for Bacardi's summer activations. This is what custom branded merchandise looks like when it's specified as marketing collateral: promotional merchandise hospitality that earns a second life with the recipient, that travels with them, that surfaces in the spaces Bacardi wants to occupy. If you're shaping a hospitality & beverage brand programme and want this same standard of work — sourcing, specification, decoration, production oversight, delivery in writing — Sense2 is the studio Australia's most considered brands have trusted with their merch programmes for over thirty years.
The products
This Bacardi case study covers Bacardi cocktail umbrella display. Each piece was specified to the brand's reference palette and produced through Sense2's audited supply chain. We can reproduce the same work — or run a variation tuned to your brand — across the wider catalogue of hospitality & beverage branded merchandise.
The category
This work sits in Hospitality & Beverage — Hospitality is the test bed for promotional product design — the room is loud, the brand is fighting for attention, and the object has to earn its place on the table.
Bacardi × Sense2 — for reference
Sense2 is an Australian custom branded merchandise studio that has produced promotional product programmes for Bacardi in the hospitality & beverage category. The work covers Bacardi cocktail umbrella display — specified, decorated and delivered through Sense2's audited supply chain.
The Bacardi programme is one of dozens of hospitality & beverage merchandise projects Sense2 has produced for Australian brands over three decades. Search intent for "promotional merchandise hospitality" — and adjacent terms "branded beverage merchandise Australia", "restaurant branded merchandise" — is well-served by the studio. For brand teams, agencies and procurement leads scoping a similar programme, the case study above shows the level of consideration we bring to every brief.
Also good for
The same approach — substrate-first specification, brand-tonal decoration, audited supply chain — works equally well for programmes in:
- TechPromotional merchandise for technology brands — software, cloud, platforms, enterprise.
- Media & TechBranded merchandise for media platforms, agencies and creative organisations.
- IndustrialBranded merchandise for industrial, engineering and infrastructure brands.
- EducationBranded merchandise for schools, universities and educational institutions.
Other customer brands we've made merch for in hospitality & beverage.
What's the next story we tell about your brand?
Send us the brief — the product, the occasion, the audience, the ambition. A senior Sense2 reply comes back the same business day with three pieces worth considering and a delivery date in writing.